A sampling of our best fluff

We’ve been lucky to get a great range of projects from excellent clients.

 

Network Image

When MLB returned in the midst of a pandemic summer, fans were unable to attend games in person. That meant missing out on one of their favorite in-stadium experiences, singing “Take Me Out to the Ball Game”. Fox Sports asked us to help fix that, and 60+ Zoom recordings later, we presented a nationwide sing along that aired in the 7th inning stretch on opening weekend. Home run.

 

Season Supertease

Shortly before the season 3 premiere of Drop The Mic on TBS, WarnerMedia made the strategic decision to air it on TNT. They needed us to introduce the show to an all new audience with a :60 to air during March Madness. We grabbed all the best sports-related moments across all seasons and gave it a championship feel. Slam dunk.

 

Topical - Reality Competition

Tight deadlines are when Fluffernutter truly shines. From the launch spot through ten weeks of topicals for Drop The Mic, we got footage on Mondays and delivered spots on Friday, six lengths (:60/:58/:30/:20/:15/:10), three rounds of approvals. Mic. Dropped.

 

Season Sell - Animated Series

As part of the launch of their new streaming service, HBOMax dropped the entire first season of the hilariously offbeat animated series Close Enough. We were asked to create a 60-second in-app preview of the season to pull in viewers. With each episode offering a new storyline, we had to find crafty ways to weave it all together. Kind of like a song…

 

Midseason Refresh

Sometimes you just want a fresh perspective. While TBS was perfectly happy with the weekly topicals they were making for Full Frontal with Samantha Bee, they called on Fluffernutter to create a spot that was not tied to a specific episode but rather hit on the theme of the season. And that theme was Trump. Oh boy…

 

Evergreen

When you’ve got a show that delivers the same funny shizzle each week, it’s not entirely necessary to create topicals. So for Season 2 of Joker’s Wild with Snoop Dogg, TNT called on Fluffernutter to create a campaign of generics to run throughout the season. Each one needed to express the complete premise and humor of the show. Doggone good.

 

Network Renewal

There comes a time in every cable networks life when contract renewals with cable providers don’t go according plan. Sometimes the best strategy is to take it to the people and remind viewers of all the great moments they’ll be missing out on if they don’t take action. OMG, it works!

 

Network Image - Branded

Arguably the most iconic form of branded content is when movie footage meets network footage. Creatively the challenge is to find a compelling theme that runs through both sets of content and has great footage to support it. For Universal Abominable and TLC that meant seamlessly integrating the determined women of TLC with clips of the film’s young heroine finding her strength. A powerful combination.

 

Season Launch - Branded

Werther’s Originals came to TLC looking for “moments of bliss” to help amplify their marketing message. They found the perfect opportunity in the season launch of Outdaughtered. Our challenge was to deliver a genuinely engaging moment along with all the messaging in only :15. The network’s newly updated GFX package provided just the device we needed. Sweet.

 

Summer Image - Branded

Sometimes networks take the summer as an opportunity to switch up their on-air look with a fun seasonal GFX package. TLC did this beautifully in 2019, allowing us to leverage the new look to tell a story of bold choices by the women of TLC and of Bernadette, the namesake role of Annapurna’s Where’d You Go, Bernadette? Love.

 

Series - Branded

Ancestry’s seasons-long sponsorship of TLC’s Long Lost Family is a brand partnership made in heaven. With Ancestry providing go-to resources for the show hosts and investigative team, it was a cinch to incorporate integration moments seamlessly. The challenge was to deliver the genuine emotional impact of a person finding the family members they have been searching for their entire lives. Get your tissues ready.

 

Episodic - Branded

Both network and sponsor can gain additional on-air exposure through a custom tune-in spot for an integration episode. The trick is to capture the heart of the episode while working in clips from the integration moment. For Little Caesar’s & 90 Day Fiancé: Pillow Talk that meant letting couples react to jaw-dropping moments with their mouths full. Gulp.

 

Branded Content - Studio

For ID Network’s two-night stunt to promote Widows, we mixed cast interviews with film footage and network GFX. With only two weeks from receipt of footage until final delivery we deployed an ensemble cast of editors to create a robust campaign, including tune-in, opens, bumpers, tosses, IPMs, and the content pieces themselves. Killer.

 

Off The Shelf - Taggable

Ad sales departments need a range of solutions for their clients, including turnkey taggabe creative that is on-brand for the network, engaging for the audience, and a good fit for the brand sponsor. TLC asked us to create a campaign of spots that serve up unique trivia about their hit shows. Sold. 

 

Social

Posting spots on social media requires reformatting, resizing, and often rethinking what we do for on-air. Shot selection, framing, duration of the spot, and how the text and graphics work are all fresh considerations when producing videos to post on Facebook, Youtube, Twitter, Pinterest, Snapchat, Tik Tok, or whatever comes next. Smash that like button.